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Signature Science Stories are the foundation of product communication. They explain the technology behind products in irresistibly quick, magically intuitive ways.

Think of it like the brand story…for your science.

It’s the little air freshener bubbles that trap odor in your couch’s fabric, and the way plaque is broken up and brushed away in toothpaste ads.

You might be thinking, but what if my product isn’t air freshener or toothpaste? What if it’s a shoe or computer software or even an idea?

No matter what kind of product you sell, there’s something that makes it stand out from the rest of the market. You need to be able to tell (and sell) how your product works and why it’s superior.

That’s where a Signature Science Story comes in.

What it is

A science story

A signature science story is a STORY first, complete with emotional appeal. It has a consistent narrative and can be understood by R&D and marketing interns alike.

Compelling to consumers

Signature Science Stories get at the heart of what makes your science different from competitors in ways that speak to consumers.

Visually-engaging

Signature science stories often come in the form of metaphors, illustrations, demos, animations, side-by-side comparisons, and more. These visuals provide reason to believe and can provide clarity at shelf, credential new products, and drive trial.

What it’s not

A commercial

A signature science story is more than a commercial. It’s the way you tell your product’s science which can then be translated into a t.v. ad, online or social post, packaging, and more.

A claim

Claims are helpful for sparking or supporting a strong story, but it’s not the story itself. Think of the signature science story as the explanation for why that claim exists. How does your product work so that you are X% faster or Y% more efficient?

Brand communication

While Signature Science Stories include brand assets and should fit within the brand story, it is not the same thing as brand communication.

At the end of the day, Signature Science Stories sell because consumers quickly and intuitively understand how your product works and what makes it better than competitors.

You make your product an easy buy, in other words.

But creating a strong SSS isn’t easy. It takes the right story, the right visuals, told to the right consumer in the right context.

That’s where we can help. Our curiously nerdy group of designers, illustrators, and copywriters will ideate to create the kinds of stories that wow consumers. Plus, our Studio Lab is fully equipped to take that SSS and turn it into full-blown commercials, demos, and more.

Interested in uncovering your product’s Signature Science Story? Want to see some of the unique stories we’ve created? Check out our website and contact us today.