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Immersive product investigation

Services

Innovation

Immersive product investigation

Upstream 360 leads with immersive product investigation to craft stories from insights.

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Product Innovation

Leaning into Innovation

The following services form the essential blueprint that allows our product marketing agency to simultaneously entice and illuminate consumers and stakeholders.

Using this tried and true iterative process, we don’t settle for anything less than interesting: that’s how we break down the ‘what’, ‘how’, and ‘why’, all while capturing and keeping viewers’ attention.

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Our Approach

Product Ideation Synergizing for (often overlooked) opportunity.

Our product marketing agency takes anything from a technology, to an underserved consumer need, to a highly desired benefit, and collaborates with your team to create stories, visualizations or prototypes that fill that gap.

Whatever the product, our conceptualizations all have one thing in common: they are deeply rooted in consumer behavior, needs, and desire.

Product Concept Testing
Product Insights
Product Stories
Product Demos
Product Innovation strategy

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Technologies

  • Magically Intuitive Expression (MIX)
  • Surprisingly Obvious Expression (SOEx)
  • 6 Word Story
  • Technical Product Story (TPS)
  • Mechanism of Action (MOA)
  • Reason to Believe (RTB)
  • Rapid Demo Ideation (DemoSprint)
  • Product Lighthouse
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