![Innovation Innovation](https://cdn.sanity.io/images/ecms6eki/production/b0cf45da7cf21a91d2f0fbbac2e4e837850bea9e-1480x2047.png?w=2500&fit=max&auto=format)
Services / Innovation
Dive beneath the surface.
![Immersive product investigation Immersive product investigation](https://cdn.sanity.io/images/ecms6eki/production/bda6dd0aab04a508951cf2e1cf0d3aa2d3a5da8d-1091x1091.png?w=400&h=400&auto=format)
Services
Innovation
Immersive product investigation
Upstream 360 leads with immersive product investigation to craft stories from insights.
![Product Innovation Product Innovation](https://cdn.sanity.io/images/ecms6eki/production/a65a50af6e397c9424e68159ce34ddff16bc1f5e-4935x2463.jpg?rect=826,0,3284,2463&w=4000&h=3000&auto=format)
Leaning into Innovation
The following services form the essential blueprint that allows our product marketing agency to simultaneously entice and illuminate consumers and stakeholders.
Using this tried and true iterative process, we don’t settle for anything less than interesting: that’s how we break down the ‘what’, ‘how’, and ‘why’, all while capturing and keeping viewers’ attention.
Our Approach
Product Ideation Synergizing for (often overlooked) opportunity.
Our product marketing agency takes anything from a technology, to an underserved consumer need, to a highly desired benefit, and collaborates with your team to create stories, visualizations or prototypes that fill that gap.
Whatever the product, our conceptualizations all have one thing in common: they are deeply rooted in consumer behavior, needs, and desire.
Product Concept Testing
Product Insights
Product Stories
Product Demos
Product Innovation strategy
![Two people discussing what's on a piece of paper Two people discussing what's on a piece of paper](https://cdn.sanity.io/images/ecms6eki/production/a9684e358f61dbeb6730184318c9a66f8c77f60b-6194x3400.jpg?w=2500&fit=max&auto=format)
Technologies
- Magically Intuitive Expression (MIX)
- 6 Word Story
- Mechanism of Action (MOA)
- Reason to Believe (RTB)
- Rapid Demo Ideation (DemoSprint)
- Product Lighthouse
![People on tv People on tv](https://cdn.sanity.io/images/ecms6eki/production/2e97c62d0a20c3d22ab7725ca003e4f0ee65a4f1-4064x2384.png?rect=164,107,3757,2084&w=2500&fit=max&auto=format)
![Video camera Video camera](https://cdn.sanity.io/images/ecms6eki/production/d3ceb032a5e82474997d96f4dae6a44fac1d4ec5-3936x2216.jpg?w=2500&fit=max&auto=format)
Looking for a partner to bring your project to life?
Send us a note. We'd love to help.
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