Services / Innovation

Our product marketing agency takes anything from a technology, to an underserved consumer need, to a highly desired benefit, and collaborates with your team to create stories, visualizations or prototypes that fill that gap.

Whatever the product, our conceptualizations all have one thing in common: they are deeply rooted in consumer behavior, needs, and desire.

Inviting your audience to believe in your product.

By balancing the history of how your product came to be alongside its unique current attributes, we develop a compelling narrative that both inspires trust in your innovations and generates excitement for all the possibilities they hold.

Unlocking product power.

Our product marketing agency helps uncover what makes your product a hero and bring it to life using customer insights and reactions to gauge potential communication directions.

Scientific storytelling. Period.

At Upstream 360, we create a clear value proposition by taking a magnifying glass to your customer’s higher-order benefits, consumer behavior and desires, testing results, and product potential.

Delivering that ‘aha’ moment from the first instant.

Whether you’re enticing your most valued customer with a TV commercial, or bringing key stakeholders up to speed in the boardroom, we’ve perfected the art of translating details into big-picture benefits and shedding a new light on your solution.

Executing for success.

Our product communication agency believes a successful, comprehensive strategy should consider both commercial and product innovation opportunities. Going beyond a binder of ideas, we focus on delivering actionable work that yields measurable results.