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Frameworks for guiding product success.
Creative
Product Marketing Concepts
Product concepts in action.
Grounded in long-term business goals, higher-order benefits, and consumer needs, product frameworks bridge the gap between ‘what’ and ‘how.’
Optimize every drop of creativity in the room.
If the product launch is the welcome-house for your new home, product marketing concepts are the foundational structure upon which we first begin building. A cohesive, organized resource that employees can easily turn to, frameworks ensure that efforts across teams are streamlined and in accordance with wider product objectives.
In other words? Before we can start construction, we make sure the bedrock of all further innovation is concrete.
A powerful story
Since we know feelings are more memorable than details, we impart a highly emotional metaphor or 6-word story that teams can hold in their minds and refer to often. In one line, team members can understand where the product’s going, its higher aim, and what needs it satisfies in consumers. In other words: everything they need to know.