Building innovation from the Wow out

Jan 6, 2023

These days, we must be mindful of our shorter attention span and create content that’s easy to digest. In the past, we could explain our products in a 60 second story, but now we have to condense that information into even shorter formats, such as 30 seconds, 15 seconds, 6 seconds, and even a 3 second WOW. That 3 second WOW needs to do 2 things: explain the product and capture the audience.

At Upstream 360, we approach content creation in reverse, starting with the 3 second WOW and working our way up to longer formats. This way we can fit all the necessary information, science, and technology into a concise and eye-catching package for the everyday viewer.