News

These days, we must be mindful of our shorter attention span and create content that’s easy to digest. In the past, we could explain our products in a 60 second story, but now we have to condense that information into even shorter formats, such as 30 seconds, 15 seconds, 6 seconds, and even a 3 second WOW. That 3 second WOW needs to do 2 things: explain the product and capture the audience.

At Upstream 360, we approach content creation in reverse, starting with the 3 second WOW and working our way up to longer formats. This way we can fit all the necessary information, science, and technology into a concise and eye-catching package for the everyday viewer.