Combat: Winning the Battle Against Complexity.
Product Case Study
Combat is the #1 choice for protecting homes from roaches, ants, and other pests. But the actual mechanism of their product is complex and difficult to explain.
Attacking the Problem
We looked for a way to tell this complicated story in an impactful, condensed, and dynamic manner.
It needed to fit into short video ads and be effective on printed materials. A traditional approach would have shoehorned the “how it works” message in at the very end.
Fortunately, we’re Upstream 360. We didn’t use a traditional process…
Upstream 360’s 3-Second WOW
We believe that every product has a hidden, yet irresistibly intuitive idea at its core, waiting to be unleashed – we call it the 3-Second WOW. It’s a combination of precise technological expression and finding the right consumers to market your product to.
In collaboration with the R&D professionals at Combat, we built new 3-second animated demos from the ground up (or in the case of Combat Ant Baits – from the underground up).
Each video was engineered to be accurate to the science, to communicate the power of the product, and to convey the message in a way that was appealing to consumers and retailers. Most of all, they were built to become the core around which we could build engaging creative that held true to the mission of Combat.
3-Second Roach Spot
3-Second Ant Spot
Claiming New Territory
Building From the WOW Out
Once we created the 3-Second WOW, we were able to build quick-hit 6 second spots for social media. Using the WOW as the core of the messaging helps us retain the crux of what makes the technology of Combat special. Even when telling longer and more complex stories.
6-Second Roach Spot
6-Second Ant Spot
15-Second Roach Spot
15-Second Roach Spot
A Multi-Channel Victory
The new Combat 3-Second WOW was distributed to agency and customer partners to use in their own videos, static visuals, and presentations.
We were honored to help Combat communicate more consistently, more quickly, and with greater accuracy across all media touchpoints.
That’s good news for us, and bad news for roaches!
Let Upstream 360 help build your story. Send us a message today to start the journey to find your product’s 3-Second WOW.