Product Communication Video Library

Explore expert insights, hard truths, and real-world examples that help transform complex products into stories people understand, believe, and buy.

We Don’t Guess We Test

Step inside our Studio Lab with Cindy Hoard as she breaks down the craft behind product demos. From BTA thinking to hands-on technique, this video gives you an insider look at how we turn complex features into clear, intuitive “aha” moments.

Why Do Product Stories Matter

Spoiler: “It speaks for itself” doesn’t work. Here’s why your product story really matters.

A few seasoned Upstreamers sat down (over beer) to chat about what happens when a product hits the market without a clear story and how to find yours before launch. Product Communication is about knowing how to communicate your product’s benefit clearly, less chance for new product launches to fail, and uncovering how to explain technical products to consumers.

7 Hard Truths: Why Good Products Fail

Brilliant products can flop, yep, even the “unstoppable” ones. Our 7 Hard Truths on Why Good Products Fail series spills the secrets no one talks about in product meetings.

From making product claims believable to clearly communicating technical product specs to consumers, dive in to this product survival guide with an Upstream 360 flair.

Ready for the truth? Press play and see what you’ve been missing.