25 Years in Business. A Lot to Celebrate. Even More to Be Grateful For.

Drawing out the magic of a product.

Experimenting with it. Making science visible. Finding creative ways to make complicated things suddenly simple.

Not dumbing it down. Smarting it up. Over 25 years, that foundation grew.

We added scientists and strategists. Designers and writers. Directors, editors, animators, illustrators, producers, and project managers.

We have had the privilege of working with many of the biggest brands in the world and some of the most meaningful causes right here in Cincinnati.

And somewhere along the way, we found the words for what we had become: The Product Communication Agency.

If you walked through our doors today, you might find yourself immersed in a WOW Workshop in our Think Tank, where we throw hundreds of illustrations on the walls, tell six-word stories, argue over the three-second WOW, and occasionally wield lightsabers, magic wands, and mannequin arms in pursuit of a better idea.

Or in our Studio Lab, where we dissect products under the lens of a microscope and the lights of a camera. Where we experiment, prototype, test, and capture the Signature Science Story hiding inside a product.

It can get a little weird around here. We are a curiously nerdy bunch.

But there is a method to the madness.

Start with the WHO. Dig deep into the HOW. Find the WOW that makes it matter.

Then make it impossible to miss. And 25 years later, I think this work matters more than ever.

This milestone also comes as we publish WHO HOW WOW: The Curiously Nerdy Guide to Product Communication. Writing a book at a moment like this is a pretty good way to capture what you know, while also realizing how much there still is to learn.

Especially now.

It is a challenging time for our industry. There is more content, more technology, more AI, more pressure to make things faster and cheaper, and more competing for a few seconds of attention.

Anyone can make almost anything.

The good, the bad, the ugly.

The slop.

Which makes what is authentic, original, and true even more valuable.

Maybe that’s why this anniversary has me reflecting as much as celebrating.

Mostly, though, today makes me grateful.

For Neal, who started it.

For every person who has worked here and left their fingerprints, and occasionally pawprints, on this company.

For the clients who have trusted us with their products, their science, their problems, and their brands.

And for the Cincinnati community that has supported us and given us opportunities to use what we do for things that matter beyond business.

Twenty-five years is worth celebrating.

But what I love most is that we’re still curious. Still experimenting. Still making. Still learning.

Still Upstream. Here’s to the next 25. The best is yet to be.